Creating Business Visibility!

Posts tagged ‘vehicle wraps’

All About Vehicle Wraps

Everyone has seen a company truck, van, or car to advertising their business. Have you wondered whether these advertisements — known as vehicle wraps or vehicle graphics — are a worthwhile investment?

What is a truck, van, or car wrap?

A vehicle wrap is a digitally-printed mobile billboard for your company. Using graphics software our design professionals will work with you to craft your unique message. After printing the design you approve, we apply the vinyl film to your van, truck, or car. We can design either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Both can have tremendous impact in telling your potential customers what your service or product is, its features and benefits and how to contact you.

A partial van wrap
A partial van wrap

Are vehicle wraps effective?

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give vehicle wraps more consideration based on the following statistics:

  • In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,”RYP and Becker research indicates.

Based on these metrics, it’s easy to see why business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.

Aren’t wraps meant for large companies with vehicle fleets?

There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case.Taking advantage of vehicle wraps will legitimize your business and introduce your business and logo to customers in your area. When small business owners use vehicle wraps, it levels the playing field with companies large enough to maintain vehicle fleets.

How much do car wraps cost?

The cost of vinyl wraps depends on the size and complexity of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,500, which includes:

  • Graphic design
  • Printing services
  • Professional installation

A well designed partial wrap can cost even less!

A full wrap versus smaller areas for wraps.
A full wrap versus smaller areas for wraps.

How do vehicle wraps compare to other forms of advertising?

Vehicle wraps are the most effective and efficient form of advertising around, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.

What is the average return on investment for vehicle wraps?

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. What our customers have related to us is an enthusiastic “yes! it really works.” One of our customers had an immediate $20,000 dollar sale after leaving our studio and stopping for gas! Remember, a business with no sign is a sign of no business.

One small warning.

There has been a rise in inexperienced people setting up fleet wrap shops. It’s a good idea to check a wrap provider’s credentials and reviews before engaging in business. You are much better off investing in the services of a professional who you can trust. Make sure that you choose a company that is highly-rated and has years of experience. Vehicle wraps should be a part of your overall marketing strategy, especially if you live in a highly-populated area. Vehicle wraps allow you to reach a broad target audience for minimal costs.

Partial Wraps Get Attention Too!

It looks like Ms. Smarty-Plants is really enjoying the vehicle we wrapped for The Water Conservation Garden. Vehicle graphics provide lots of exposure and brand awareness. With a good design you don’t need to wrap the entire vehicle to get impact you want. They become a moving billboard for your business letting future customers and clients see your message again and again!

Need help getting your message seen? Give us a call. 619-441-8901

partial-car-wrap

Brand awareness and a beautiful design for The Conservation Garden.

How to Apply Truck Graphics Fast!

Vehicle graphics for Nuera Group.
Nuera’s design includes six different vinyl colors which can make it a challenge to install but leave it to Christian to master the art of vinyl layering.

A Blast From The Past!

We recently completed a new truck graphic layout for a long-term customer, Mark, with SolidCold Refrigeration. He first came to us in 2003 to do the graphics for his truck with his logo in full color. The process to create his logo then was to use a combination of airbrushing, hand-cutting, and machine cutting on our plotter to get the gradient effect. It was a time consuming process but the end result looked great.

solid cold past

Original logo airbrushed and hand cut in 2003

Fast forward to today… We now produce all graphics for vehicles and trucks as digital prints on one of our three large format printers. The original design took about 3 – 4 hours to design, airbrush, cut, and prepare for installing whereas the digital printing and lamination took less than an hour.

solid cold new

Digitally printed logo in 2016

Digital printing allows us to produce full color graphics in the exact same way all the time and it is much faster and cheaper than hand painting and airbrushing. As a business, we have gone from working with up to 15 airbrush artists to now having four graphic artists who can produce so much more with the current technology. This allows us to pass on the savings in both time and money to our customers so they get a better product, consistently. We are always looking for ways to stay up-to-date with the latest technology to help your business look great.

Have Questions? Here Are Answers!

Have you seen our FAQ’s page? Its a great resource on buying, taking care of and setting up graphics for your feather banners, banners, pull up banners, table throws and more! It has  26 short videos on all aspects of sign creation and you can visit it here,

http://www.eventbannersandsigns.com/faq.aspx

FAQ's page

 

How to Apply Decals or Stickers

Every so often a client wants to apply a vinyl sticker or decal themselves. Its not rocket science but it can be a real challenge if you’ve never done it before. Here is a great lesson video on the process so you can do it properly on your banner, sign or vehicle.

A business with no sign is a sign of no business!

magnetic signs

Even if your on a tight budget signs are a must for a successful business! One of the most basic and affordable signs we make are magnetic signs that can be used on cars, vans, and trucks. They don’t have to be plain letters on white background either. Here is a great example of a pair of magnetic signs we did for East County Style. Good layout and design, custom cut and a full color print say class at an affordable price point. Visit our online store for a full range of products that will get your business noticed!

Tag Cloud