Creating Business Visibility!

Posts tagged ‘props’

Throw Back Thursday!

A giant inflatable hand!

A giant inflatable hand!

Throw Back Thursday to 1995 and a giant inflatable hand sporting the “New” Seiko watch. All airbrushed by hand including the watch face. Way before giant digital printers came on the scene. Giant custom balloons or inflatables are a great way to get your product seen and noticed. They break through the clutter making your message front and center in people minds, and they’re fun!

Marketing products well takes a lot of creativity. The average American sees over 5,000 advertising messages daily. To make an impact when marketing products, your advertising, event planning & marketing strategies have to incorporate eye-catching techniques that leave an impression that lasts long enough to get consumers into your store to buy.

Not sure if they are allowed in your city? The zoning of inflatable outdoor advertising falls to each individual city. Policies for using inflatables usually fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables.

So how do you find out? Cities now have the ordinances for signs online and with a little research you can chase down the requirements stating what times of year and how long they can be up. You can also call the zoning office or city hall if you can’t easily find them online. Either way giant inflatables are a fantastic way to get your product the “Attention Getting” it needs.

Step and Repeat Banners

Cooper tested and approved! Step and repeat banners are a perfect way to make sure the logos of your sponsors get seen and noticed. We have them available from 24″ wide up to 60″ wide and 8′ tall.

Screen Shot 2019-06-24 at 9.40.38 AM

A step and repeat banner (sometimes a step and repeat wall or press wall) is a publicity backdrop used primarily for event photography, printed with repeating logos or emblems that are visible in photographs of the individuals standing in front of it.

Why are they called step and repeat? Because the same image is shown over and over in multiple places. Step and repeat backdrop banners provide opportunities for everyone to stand on the red carpet and capture photos with the special event emphasized.

The most popular size is either an 8×8 or an 8×10. They can be used indoors or outdoors. That being said they come in all sizes and can be as long as 20 to 50 feet.

The typical size of a logo should be anywhere between 9 inches to 11 inches wide. You could opt for reducing the size but it will not feature well in photographs. You want the logos to be large enough to be readable to give the companies that sponsored the event exposure.

TBT Giant Balloon!

TBT, we did this 25′ tall Dannon cup around 1995. All hand painted before digital printing was even around! We would have to project and pattern it on a wall then transfer it to the fabric and paint it before was sewn together.

Dannon

Giant Balloons for Sea World!

We just finished these giant balloons for Sea Worlds new evening show. They are completely digitally printed allowing internal illumination that gives off a wonderful glow through the brightly colored fabric.

 

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