Creating Business Visibility!

Posts tagged ‘logos’

Throw Back Thursday!

A giant inflatable hand!

A giant inflatable hand!

Throw Back Thursday to 1995 and a giant inflatable hand sporting the “New” Seiko watch. All airbrushed by hand including the watch face. Way before giant digital printers came on the scene. Giant custom balloons or inflatables are a great way to get your product seen and noticed. They break through the clutter making your message front and center in people minds, and they’re fun!

Marketing products well takes a lot of creativity. The average American sees over 5,000 advertising messages daily. To make an impact when marketing products, your advertising, event planning & marketing strategies have to incorporate eye-catching techniques that leave an impression that lasts long enough to get consumers into your store to buy.

Not sure if they are allowed in your city? The zoning of inflatable outdoor advertising falls to each individual city. Policies for using inflatables usually fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables.

So how do you find out? Cities now have the ordinances for signs online and with a little research you can chase down the requirements stating what times of year and how long they can be up. You can also call the zoning office or city hall if you can’t easily find them online. Either way giant inflatables are a fantastic way to get your product the “Attention Getting” it needs.

Step and Repeat Banners

Cooper tested and approved! Step and repeat banners are a perfect way to make sure the logos of your sponsors get seen and noticed. We have them available from 24″ wide up to 60″ wide and 8′ tall.

Screen Shot 2019-06-24 at 9.40.38 AM

A step and repeat banner (sometimes a step and repeat wall or press wall) is a publicity backdrop used primarily for event photography, printed with repeating logos or emblems that are visible in photographs of the individuals standing in front of it.

Why are they called step and repeat? Because the same image is shown over and over in multiple places. Step and repeat backdrop banners provide opportunities for everyone to stand on the red carpet and capture photos with the special event emphasized.

The most popular size is either an 8×8 or an 8×10. They can be used indoors or outdoors. That being said they come in all sizes and can be as long as 20 to 50 feet.

The typical size of a logo should be anywhere between 9 inches to 11 inches wide. You could opt for reducing the size but it will not feature well in photographs. You want the logos to be large enough to be readable to give the companies that sponsored the event exposure.

8 Unbelievable Things You Never Knew About Signs

I’m often asked if a sign can really make a difference in sales for a store. The short answer, YES! Next I’m often asked about price, can I get it cheaper? Of course! But the truth is a lot more complex. The Sign Research Foundation has done a lot of tests and found some incredible truths that every business owner should understand. ROI is directly related to the quality, enjoyability to view, legibility, uniqueness, and informational aspects of a sign. The mistake most designers and customers make is looking at sign or building ROI in isolation of the entire customer experience. Revenue per square foot of space is 10 to 25% more for those business’ who deliver an integrated experience from sign to design throughout the store. So what does it all mean? Going cheap on signs may be less in the short term but its costing you money over the life of your business.

Heres an interesting case study to look at.

ROI comparisons

25 Years in the Making!

A huge thank you to you, all our clients, friends and vendors that helped us reach the milestone of 25 years in business. To celebrate we had a big open house with give aways, pictures and fun. A special “Thank you” to San Diego East County Chamber of Commerce and Business 2 Business for coming out and helping us celebrate!

25th anniversary

Christian Brothers Monument Sign

As a licensed sign contractor we get to make some impressive and attention getting signs for our clients. We recently finished this monument sign for Christian Brothers. It clearly identifies their business and tells prospective clients exactly what they do and how they can be of service. If you need help getting your message seen give us a call!

Attention Getters Design
619-441-8901

 

A Freshly Folded Wrap!

Every business needs customers, vehicle wraps are a great and cost effective way to get your message to prospective new clients. This is a partial wrap we just finished and it looks great and does the job for less than a full wrap would cost. Need ideas on how to get the most from your vehicle graphics? Give us a call!

Upgrading a Reception Area

Its always a joy to get involved with a company that wants to make their reception area look like a million bucks. We were able to help Wade-Howard with their office signage giving them the professional look and feel they needed to represent their company properly. You don’t get a second chance to make a first impression and this sign is all class.

Wade-Howard office sign

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