Throw Back Thursday to 1995 and a giant inflatable hand sporting the “New” Seiko watch. All airbrushed by hand including the watch face. Way before giant digital printers came on the scene. Giant custom balloons or inflatables are a great way to get your product seen and noticed. They break through the clutter making your message front and center in people minds, and they’re fun!
Marketing products well takes a lot of creativity. The average American sees over 5,000 advertising messages daily. To make an impact when marketing products, your advertising, event planning & marketing strategies have to incorporate eye-catching techniques that leave an impression that lasts long enough to get consumers into your store to buy.
Not sure if they are allowed in your city? The zoning of inflatable outdoor advertising falls to each individual city. Policies for using inflatables usually fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables.
So how do you find out? Cities now have the ordinances for signs online and with a little research you can chase down the requirements stating what times of year and how long they can be up. You can also call the zoning office or city hall if you can’t easily find them online. Either way giant inflatables are a fantastic way to get your product the “Attention Getting” it needs.