We recently completed a new truck graphic layout for a long-term customer, Mark, with SolidCold Refrigeration. He first came to us in 2003 to do the graphics for his truck with his logo in full color. The process to create his logo then was to use a combination of airbrushing, hand-cutting, and machine cutting on our plotter to get the gradient effect. It was a time consuming process but the end result looked great.
Fast forward to today… We now produce all graphics for vehicles and trucks as digital prints on one of our three large format printers. The original design took about 3 – 4 hours to design, airbrush, cut, and prepare for installing whereas the digital printing and lamination took less than an hour.
Digital printing allows us to produce full color graphics in the exact same way all the time and it is much faster and cheaper than hand painting and airbrushing. As a business, we have gone from working with up to 15 airbrush artists to now having four graphic artists who can produce so much more with the current technology. This allows us to pass on the savings in both time and money to our customers so they get a better product, consistently. We are always looking for ways to stay up-to-date with the latest technology to help your business look great.