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Archive for the ‘vinyl graphics’ Category

All About Vehicle Wraps

Everyone has seen a company truck, van, or car to advertising their business. Have you wondered whether these advertisements — known as vehicle wraps or vehicle graphics — are a worthwhile investment?

What is a truck, van, or car wrap?

A vehicle wrap is a digitally-printed mobile billboard for your company. Using graphics software our design professionals will work with you to craft your unique message. After printing the design you approve, we apply the vinyl film to your van, truck, or car. We can design either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Both can have tremendous impact in telling your potential customers what your service or product is, its features and benefits and how to contact you.

A partial van wrap
A partial van wrap

Are vehicle wraps effective?

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give vehicle wraps more consideration based on the following statistics:

  • In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,”RYP and Becker research indicates.

Based on these metrics, it’s easy to see why business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.

Aren’t wraps meant for large companies with vehicle fleets?

There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case.Taking advantage of vehicle wraps will legitimize your business and introduce your business and logo to customers in your area. When small business owners use vehicle wraps, it levels the playing field with companies large enough to maintain vehicle fleets.

How much do car wraps cost?

The cost of vinyl wraps depends on the size and complexity of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,500, which includes:

  • Graphic design
  • Printing services
  • Professional installation

A well designed partial wrap can cost even less!

A full wrap versus smaller areas for wraps.
A full wrap versus smaller areas for wraps.

How do vehicle wraps compare to other forms of advertising?

Vehicle wraps are the most effective and efficient form of advertising around, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.

What is the average return on investment for vehicle wraps?

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. What our customers have related to us is an enthusiastic “yes! it really works.” One of our customers had an immediate $20,000 dollar sale after leaving our studio and stopping for gas! Remember, a business with no sign is a sign of no business.

One small warning.

There has been a rise in inexperienced people setting up fleet wrap shops. It’s a good idea to check a wrap provider’s credentials and reviews before engaging in business. You are much better off investing in the services of a professional who you can trust. Make sure that you choose a company that is highly-rated and has years of experience. Vehicle wraps should be a part of your overall marketing strategy, especially if you live in a highly-populated area. Vehicle wraps allow you to reach a broad target audience for minimal costs.

Wrap for You Too Yummy

A fun partial wrap we did for You Too Yummy as they prepare their store for opening. We wrap more than vans and trucks. Much better than a plain old barricade!

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A Freshly Folded Wrap!

Every business needs customers, vehicle wraps are a great and cost effective way to get your message to prospective new clients. This is a partial wrap we just finished and it looks great and does the job for less than a full wrap would cost. Need ideas on how to get the most from your vehicle graphics? Give us a call!

DIY Stickers to Upgrade Your Swag!

We do a lot of work for event designers. This idea turned out great! Upgrading cup give aways with a custom sticker. This is an easy way to give out a gift that your guests will love by personalizing it for your party. By applying them yourself you can save some cash too!

 

What is a Media Substrate?

We use different kinds of vinyl media substrate to produce your sign, banner, or vehicle wrap. Here is a short video explaining some the choices and the reasons to use one vinyl media over another.

Wall Mural for Futbol Factory!

Every once in a while we get to do something BIG, like this mural we did for The Futbol Factory!

How to Apply Truck Graphics Fast!

Vehicle graphics for Nuera Group.
Nuera’s design includes six different vinyl colors which can make it a challenge to install but leave it to Christian to master the art of vinyl layering.

How to Apply Decals or Stickers

Every so often a client wants to apply a vinyl sticker or decal themselves. Its not rocket science but it can be a real challenge if you’ve never done it before. Here is a great lesson video on the process so you can do it properly on your banner, sign or vehicle.

Pantone Colors vs CMYK

We are asked to match a pantone color for a banner or sign frequently. What is a pantone color? How do the digital printers of today work to reproduce a pantone match? Here is a short video explaining the process. Still confused on how to set up your banner or sign? Check out our graphic specifications here! You’ll find full explanations of bit map vs vector files, proper color specs and more.

Frosted Vinyl For That Etched Glass Look!

Here is a quick video about using frosted vinyl which is a great product for adding a touch of class and elegance to your graphics. We use this for bank signs, restaurant signs, reception area signs, and more. It’s also great for privacy on windows while while letting in light! It can be printed on in color and have logos or text cut out. One client uses it for branding corporate events with logos printed and applied to cylinder vases used for centerpieces.

Click here to see a quick movie about frosted vinyl! https://youtu.be/GM8gto4WOZU

Frosted vinyl for a classy-understated look.

Frosted vinyl for a classy-understated look.

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