So… we just put the deposit down for our new CNC router and now we have a problem. Where are we going to put this beautiful, new piece of sign making equipment? I guess its chaos until the storm of making room for the 4′ x 8′ table gets completed. BTW, CNC stands for computerized numerical control and allows us to cut wood, plex, metal to exact specifications. It will free up our creativity and ability to get your signs done on time and in budget!
Archive for the ‘Sign company’ Category
Kevin and Tracey were interviewed today at Attention Getters by Steve Luke with NBC 7 San Diego for a story about the upcoming tax reform for businesses. Something that doesn’t happen everyday, its great to be on TV!
He gave us a good plug about our biz and the printers we use. Sometimes the day brings wonderful surprises.
You can see the clip here
One of the intimidating aspects of getting signage for your business is the sign permitting process. All the requirements and drawings that are needed can feel like your chasing after an uncatchable rabbit. Here is a short video showing some of the process and hopefully can help you get past the feelings of frustration before they happen. Or better still, bring your sign project to us and we’ll take care of the whole thing!
Attention Getters Design
A short video showing our flat bed printer at work. We love being able to help our clients that are in a time crunch! In this case we were able to print 100 4′ x 8′ coroplast signs in 3 days and make their deadline.
Having spent over 30 years making signs I have found it very easy to spot bad signs, but what makes a good sign? Everyone knows a bad sign when they see it, but what works in making a good sign? First off it has to be readable! Too many signs are designed trying to be cool or hip and the fonts used and graphics incorporated make it impossible to read from any distance. Remember you want your sign to tell people exactly what you do and your offer in a very clear manner. To do that lets go over some of the basics.
1.Use easy to read fonts! If a fancy font is part of your logo fine, but for your message use sans serif type as in helvetica, ariel, or any other easy to read font. Don’t use swirly brush script type fonts to tell your message. They are difficult to read quickly. Legibility is king!
2. Use a contrasting color combination. Black on yellow, red on yellow. Avoid brown on green or any combination that doesn’t give good contrast and remember that just because it looks good on your letterhead doesn’t mean it will make a good sign.
3. Make sure the size of your sign and lettering is readable to your audience. If it needs to be read from the freeway it has to be considerably larger than if it needs to be seen by people walking by.
4. Experts agree that when it comes to signs, less is better. Seven words or fewer, and no more than three elements per sign.
Your sign should quickly and clearly state three important points:
Who you are — your company name and identity
What you do — this section usually highlights your industry or trade, and is given the greatest prominence
How well you do it — a short slogan or company motto might be used in this area
5. Think in pictures. Graphics and pictures are still worth a thousand words! A picture of a mouth–watering cake may make a greater impact on potential customers than any slogans about baking the best cakes in the county.
There you go, some basics to help you communicate your message to your audience to get return on investment! Of course you can always bring your sign needs to us and we will make sure you get an Attention Getter!
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Have you wondered what size to make your banner? Or what are the best colors to use for your sign or banner? Or how to set up a feather banner or sky dancer? Well… we have a whole page set up at http://eventbannersandsigns.com/faq.aspx to answer all these questions and more!