Creating Business Visibility!

Archive for the ‘Sign company’ Category

8 Unbelievable Things You Never Knew About Signs

I’m often asked if a sign can really make a difference in sales for a store. The short answer, YES! Next I’m often asked about price, can I get it cheaper? Of course! But the truth is a lot more complex. The Sign Research Foundation has done a lot of tests and found some incredible truths that every business owner should understand. ROI is directly related to the quality, enjoyability to view, legibility, uniqueness, and informational aspects of a sign. The mistake most designers and customers make is looking at sign or building ROI in isolation of the entire customer experience. Revenue per square foot of space is 10 to 25% more for those business’ who deliver an integrated experience from sign to design throughout the store. So what does it all mean? Going cheap on signs may be less in the short term but its costing you money over the life of your business.

Heres an interesting case study to look at.

ROI comparisons

25 Years in the Making!

A huge thank you to you, all our clients, friends and vendors that helped us reach the milestone of 25 years in business. To celebrate we had a big open house with give aways, pictures and fun. A special “Thank you” to San Diego East County Chamber of Commerce and Business 2 Business for coming out and helping us celebrate!

25th anniversary

LED Lighting Vs. Neon

neon-vs-led

Neon Sign vs. LED Sign – What’s the difference?

One of the best ways to attract attention to your business is having a brightly colored and well-lit sign outside to draw people in. We as a species are visual by nature and if you can catch our eye you are more likely to garner our business. While neon signs have traditionally been the frontrunner when it comes to business advertising, the LED market is becoming more popular.

Neon

The most obvious differences between LED and neon lighting is that neon lighting comes in a hand crafted glass tube. The light is created from reactions with an inert gas that emit a fluorescent color due to the release of energy. Neon tubes are beautifully crafted but they are very fragile and there is a risk of damage to the tube if handled incorrectly.

LED

LED lights and signs are created using light emitting diodes (LEDs) which are strung closely together so that the light they emit overlaps and creates a steady source of light. LED signs are usually lighter and more protected than neon lights as LEDs are often wrapped in their own polymer jacket to protect each diode from external damage. Also, the lifespan of LED’s is much longer than neon, 10 times longer.

Energy efficiency

If you are looking for the most energy efficient lighting or signage option then LED uses much less power than a neon light. Neon bulbs need 15,000 volts to run while LEDs need just 24 volts. If you are thinking about a large outdoor display and contemplating LED or neon then this means a huge saving in running costs if you were to opt for an LED display.

Cost

The following graphic shows the cost difference over time in electrical use between LED and neon signs.

Microsoft Word - LED vs Neon

Summary

There used to be a big difference in illumination ability between the two but over the last several years the advancements made to LED brightness has made that negligible. For that reason we recommend LED’s for your sign illumination. Easier to install, less power to run, not as brittle and fragile.

Our Sign Shop is Growing!

So… we just put the deposit down for our new CNC router and now we have a problem. Where are we going to put this beautiful, new piece of sign making equipment? I guess its chaos until the storm of making room for the 4′ x 8′ table gets completed.  BTW, CNC stands for computerized numerical control and allows us to cut wood, plex, metal to exact specifications. It will free up our creativity and ability to get your signs done on time and in budget!

Attention Getters in the News!

Kevin and Tracey were interviewed today at Attention Getters by Steve Luke with NBC 7 San Diego for a story about the upcoming tax reform for businesses. Something that doesn’t happen everyday, its great to be on TV!

He gave us a good plug about our biz and the printers we use.  Sometimes the day brings wonderful surprises.

 

Tracey on NBC 7

Getting Your Sign Permitted

One of the intimidating aspects of getting signage for your business is the sign permitting process. All the requirements and drawings that are needed can feel like your chasing after an uncatchable rabbit. Here is a short video showing some of the process and hopefully can help you get past the feelings of frustration before they happen. Or better still, bring your sign project to us and we’ll take care of the whole thing!

 

Attention Getters Design

attention-getters.com

eventbannersandsigns.com

619-441-8901

Fifty Signs in Twenty Seconds!

A short video showing our flat bed printer at work. We love being able to help our clients that are in a time crunch! In this case we were able to print 100 4′ x 8′ coroplast signs in 3 days and make their deadline.

Tag Cloud