Creating Business Visibility!

Archive for the ‘hand lettering’ Category

Throw Back Thursday!

A giant inflatable hand!

A giant inflatable hand!

Throw Back Thursday to 1995 and a giant inflatable hand sporting the “New” Seiko watch. All airbrushed by hand including the watch face. Way before giant digital printers came on the scene. Giant custom balloons or inflatables are a great way to get your product seen and noticed. They break through the clutter making your message front and center in people minds, and they’re fun!

Marketing products well takes a lot of creativity. The average American sees over 5,000 advertising messages daily. To make an impact when marketing products, your advertising, event planning & marketing strategies have to incorporate eye-catching techniques that leave an impression that lasts long enough to get consumers into your store to buy.

Not sure if they are allowed in your city? The zoning of inflatable outdoor advertising falls to each individual city. Policies for using inflatables usually fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables.

So how do you find out? Cities now have the ordinances for signs online and with a little research you can chase down the requirements stating what times of year and how long they can be up. You can also call the zoning office or city hall if you can’t easily find them online. Either way giant inflatables are a fantastic way to get your product the “Attention Getting” it needs.

A Blast From The Past!

We recently completed a new truck graphic layout for a long-term customer, Mark, with SolidCold Refrigeration. He first came to us in 2003 to do the graphics for his truck with his logo in full color. The process to create his logo then was to use a combination of airbrushing, hand-cutting, and machine cutting on our plotter to get the gradient effect. It was a time consuming process but the end result looked great.

solid cold past

Original logo airbrushed and hand cut in 2003

Fast forward to today… We now produce all graphics for vehicles and trucks as digital prints on one of our three large format printers. The original design took about 3 – 4 hours to design, airbrush, cut, and prepare for installing whereas the digital printing and lamination took less than an hour.

solid cold new

Digitally printed logo in 2016

Digital printing allows us to produce full color graphics in the exact same way all the time and it is much faster and cheaper than hand painting and airbrushing. As a business, we have gone from working with up to 15 airbrush artists to now having four graphic artists who can produce so much more with the current technology. This allows us to pass on the savings in both time and money to our customers so they get a better product, consistently. We are always looking for ways to stay up-to-date with the latest technology to help your business look great.

How Do I Apply Vinyl Letters to a Window?

We get asked all the time “how do you apply these vinyl letters to my window?”. Here it is!

http://youtu.be/BE7YGJaUuxU

Enjoy it!

Painting a Life Size Jet Inflatable!

A while back we were hired to paint a life size inflatable jet for CMEANN productions that was doing a project for the Lifetime channel. It normally would have been digitally printed but our client asked us to hand paint the entire project. It was exhausting but tons of fun and the final result is stunning!

Tag Cloud