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Archive for the ‘Car advertising’ Category

All About Vehicle Wraps

Everyone has seen a company truck, van, or car to advertising their business. Have you wondered whether these advertisements — known as vehicle wraps or vehicle graphics — are a worthwhile investment?

What is a truck, van, or car wrap?

A vehicle wrap is a digitally-printed mobile billboard for your company. Using graphics software our design professionals will work with you to craft your unique message. After printing the design you approve, we apply the vinyl film to your van, truck, or car. We can design either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Both can have tremendous impact in telling your potential customers what your service or product is, its features and benefits and how to contact you.

A partial van wrap.
A partial van wrap

Are vehicle wraps effective?

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give vehicle wraps more consideration based on the following statistics:

  • In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,”RYP and Becker research indicates.

Based on these metrics, it’s easy to see why business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.

Aren’t wraps meant for large companies with vehicle fleets?

There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case.Taking advantage of vehicle wraps will legitimize your business and introduce your business and logo to customers in your area. When small business owners use vehicle wraps, it levels the playing field with companies large enough to maintain vehicle fleets.

How much do car wraps cost?

The cost of vinyl wraps depends on the size and complexity of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,500, which includes:

  • Graphic design
  • Printing services
  • Professional installation

A well designed partial wrap can cost even less!

How do vehicle wraps compare to other forms of advertising?

Vehicle wraps are the most effective and efficient form of advertising around, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.

What is the average return on investment for vehicle wraps?

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. What our customers have related to us is an enthusiastic “yes! it really works.” One of our customers had an immediate $20,000 dollar sale after leaving our studio and stopping for gas! Remember, a business with no sign is a sign of no business.

One small warning.

There has been a rise in inexperienced people setting up fleet wrap shops. It’s a good idea to check a wrap provider’s credentials and reviews before engaging in business. You are much better off investing in the services of a professional who you can trust. Make sure that you choose a company that is highly-rated and has years of experience. Vehicle wraps should be a part of your overall marketing strategy, especially if you live in a highly-populated area. Vehicle wraps allow you to reach a broad target audience for minimal costs.

8 Unbelievable Things You Never Knew About Signs

I’m often asked if a sign can really make a difference in sales for a store. The short answer, YES! Next I’m often asked about price, can I get it cheaper? Of course! But the truth is a lot more complex. The Sign Research Foundation has done a lot of tests and found some incredible truths that every business owner should understand. ROI is directly related to the quality, enjoyability to view, legibility, uniqueness, and informational aspects of a sign. The mistake most designers and customers make is looking at sign or building ROI in isolation of the entire customer experience. Revenue per square foot of space is 10 to 25% more for those business’ who deliver an integrated experience from sign to design throughout the store. So what does it all mean? Going cheap on signs may be less in the short term but its costing you money over the life of your business.

Heres an interesting case study to look at.

ROI comparisons

A Freshly Folded Wrap!

Every business needs customers, vehicle wraps are a great and cost effective way to get your message to prospective new clients. This is a partial wrap we just finished and it looks great and does the job for less than a full wrap would cost. Need ideas on how to get the most from your vehicle graphics? Give us a call!

How Do You Wrap a Truck?

How do you wrap a vehicle, truck or van? Start by using the correct media to wrap your vehicle with. We use 3M 180 with an over laminate insuring proper protection and longevity. With proper materials your van wrap, truck wrap or vehicle wrap will have a long life and look great. This material is the same that we use for our stickers. Need more info? Give us a call! 619-441-8901. Or check out our website at attention-getters.com.

Removing Old Vinyl Graphics

Vehicle and truck wraps are a great way to get your message seen and noticed but if they stay on too long it can cost a lot of money to remove them. Why? Wraps are typically made to last 3 to 5 years. More than that and the vinyl bakes onto the surface of the vehicle and can’t be removed in nice big areas but instead only comes off in tiny 1/2 inch chips. When this happens we use a vinyl eraser that doesn’t harm the surface paint while removing the vinyl but it still takes a lot of time and patience to get it done.

What is a Media Substrate?

We use different kinds of vinyl media substrate to produce your sign, banner, or vehicle wrap. Here is a short video explaining some the choices and the reasons to use one vinyl media over another.

Partial Wraps Get Attention Too!

It looks like Ms. Smarty-Plants is really enjoying the vehicle we wrapped for The Water Conservation Garden. Vehicle graphics provide lots of exposure and brand awareness. With a good design you don’t need to wrap the entire vehicle to get impact you want. They become a moving billboard for your business letting future customers and clients see your message again and again!

Need help getting your message seen? Give us a call. 619-441-8901

partial-car-wrap

Brand awareness and a beautiful design for The Conservation Garden.

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