Creating Business Visibility!

Archive for the ‘Billboards’ Category

TBT, Bird of Paradise Mural

In 2002 we were commissioned to paint a mural for the CDC El Cajon. We were asked to depict something for the rebirth of downtown El Cajon. The inspiration came to us as the Bird of Paradise, out of the ashes rebirth! It was a fun project that gave us a chance to show off our fine art side and do some airbrushing “in plein air”.

We make a ton of signs, banners, wraps, but this was an opportunity to do something that brought beauty into our world. It was painted in an alley way that people walked when going from a parking lot to the theater. I always imagined it would be a great surprise, turning a corner and being greeted by a colorful mural.

Do you an area that needs a fresh look? Maybe something that uplift your store or neighborhood? Give us a call we’d love to help you out!

Bird of Paradise award

Ribbon cutting time!

Bird of Paradise crew

The Crew!

Bird of Paradise painting2

“Man, thats a big wall!”

 

Fifty Signs in Twenty Seconds!

A short video showing our flat bed printer at work. We love being able to help our clients that are in a time crunch! In this case we were able to print 100 4′ x 8′ coroplast signs in 3 days and make their deadline.

What Makes a Good Sign?

Having spent over 30 years making signs I have found it very easy to spot bad signs, but what makes a good sign? Everyone knows a bad sign when they see it, but what works in making a good sign? First off it has to be readable! Too many signs are designed trying to be cool or hip and the fonts used and graphics incorporated make it impossible to read from any distance. Remember you want your sign to tell people exactly what you do and your offer in a very clear manner. To do that lets go over some of the basics.

1.Use easy to read fonts! If a fancy font is part of your logo fine, but for your message use sans serif type as in helvetica, ariel, or any other easy to read font. Don’t use swirly brush script type fonts to tell your message. They are difficult to read quickly. Legibility is king!

Download a Visibility Chart here!

2. Use a contrasting color combination. Black on yellow, red on yellow. Avoid brown on green or any combination that doesn’t give good contrast and remember that just because it looks good on your letterhead doesn’t mean it will make a good sign.

3. Make sure the size of your sign and lettering is readable to your audience. If it needs to be read from the freeway it has to be considerably larger than if it needs to be seen by people walking by.

4. Experts agree that when it comes to signs, less is better. Seven words or fewer, and no more than three elements per sign.

Your sign should quickly and clearly state three important points:

Who you are — your company name and identity

What you do — this section usually highlights your industry or trade, and is given the greatest prominence

How well you do it — a short slogan or company motto might be used in this area

5. Think in pictures. Graphics and pictures are still worth a thousand words! A picture of a mouth–watering cake may make a greater impact on potential customers than any slogans about baking the best cakes in the county.

There you go, some basics to help you communicate your message to your audience to get return on investment! Of course you can always bring your sign needs to us and we will make sure you get an Attention Getter!

Why the Logo From Your Website Won’t Work for Your Banner

We are asked by clients from time to time to get their logo from the their website to use for their banner, sign, retractable banner stand or feather banner. Here is why that doesn’t work.

Billboard Banners for Boyce Kitchen & Bath

Boyce Kitchen & Bath purchased property in La Mesa, CA for their new showroom a few years ago. The location had two areas for billboards grandfathered in the city of La Mesa for sign use. Jeff Boyce wanted to use that space to advertise his business and asked us to design and fabricate new billboards for them. We designed and printed onto banner fabric. Our installer tied them onto their existing frames. The final product is one that has brought attention to their business in an attractive way.

If you’re looking for some ideas for a new kitchen, be sure to check out their showroom at 7034 University Ave., in La Mesa. Their kitchens are beautiful!
 

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