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Archive for the ‘art career’ Category

Throw Back Thursday!

A giant inflatable hand!

A giant inflatable hand!

Throw Back Thursday to 1995 and a giant inflatable hand sporting the “New” Seiko watch. All airbrushed by hand including the watch face. Way before giant digital printers came on the scene. Giant custom balloons or inflatables are a great way to get your product seen and noticed. They break through the clutter making your message front and center in people minds, and they’re fun!

Marketing products well takes a lot of creativity. The average American sees over 5,000 advertising messages daily. To make an impact when marketing products, your advertising, event planning & marketing strategies have to incorporate eye-catching techniques that leave an impression that lasts long enough to get consumers into your store to buy.

Not sure if they are allowed in your city? The zoning of inflatable outdoor advertising falls to each individual city. Policies for using inflatables usually fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables.

So how do you find out? Cities now have the ordinances for signs online and with a little research you can chase down the requirements stating what times of year and how long they can be up. You can also call the zoning office or city hall if you can’t easily find them online. Either way giant inflatables are a fantastic way to get your product the “Attention Getting” it needs.

TBT Giant Balloon!

TBT, we did this 25′ tall Dannon cup around 1995. All hand painted before digital printing was even around! We would have to project and pattern it on a wall then transfer it to the fabric and paint it before was sewn together.

Dannon

TBT, Bird of Paradise Mural

In 2002 we were commissioned to paint a mural for the CDC El Cajon. We were asked to depict something for the rebirth of downtown El Cajon. The inspiration came to us as the Bird of Paradise, out of the ashes rebirth! It was a fun project that gave us a chance to show off our fine art side and do some airbrushing “in plein air”.

We make a ton of signs, banners, wraps, but this was an opportunity to do something that brought beauty into our world. It was painted in an alley way that people walked when going from a parking lot to the theater. I always imagined it would be a great surprise, turning a corner and being greeted by a colorful mural.

Do you an area that needs a fresh look? Maybe something that uplift your store or neighborhood? Give us a call we’d love to help you out!

Bird of Paradise award

Ribbon cutting time!

Bird of Paradise crew

The Crew!

Bird of Paradise painting2

“Man, thats a big wall!”

 

Why Does It Look Different On My Monitor?

img-gamut

We send color concepts via email to clients for approval before producing any custom project. When they see the final version we sometimes hear them remark, “But it looked so much brighter on my monitor.” Why is that? It has to do with the different way your monitor produces color versus a digitally printed image. They have a different “color gamut”.

What is color gamut? In layman’s terms it is the difference between what the eye can see, what your monitor can reproduce using RGB and illuminated color, and what the printer can do using subtractive color and reflective light. This is very important to understand when speaking with your clients because it gives everyone involved proper expectations going into a project on what is really available and how it will turn out. What follows is a technical Wikipedia description and the movie link gives you a simple visual look at color gamut and how it works.

“In color theory, the gamut of a device or process is that portion of the color space that can be represented, or reproduced. Generally, the color gamut is specified in the hue–saturation plane, as a system can usually produce colors over a wide intensity range within its color gamut; for a subtractive color system (such as used in printing), the range of intensity available in the system is for the most part meaningless without considering system-specific properties (such as the illumination of the ink).

When certain colors cannot be expressed within a particular color model, those colors are said to be out of gamut. For example, while pure red can be expressed in the RGB color space, it cannot be expressed in the CMYK color space; pure red is out of gamut in the CMYK color space.

A device that is able to reproduce the entire visible color space is an unrealized goal within the engineering of color displays and printing processes. While modern techniques allow increasingly good approximations, the complexity of these systems often makes them impractical.

While processing a digital image, the most convenient color model used is the RGB model. Printing the image requires transforming the image from the original RGB color space to the printer’s CMYK color space. During this process, the colors from the RGB which are out of gamut must be somehow converted to approximate values within the CMYK space gamut. Simply trimming only the colors which are out of gamut to the closest colors in the destination space would burn the image. There are several algorithms approximating this transformation, but none of them can be truly perfect, since those colors are simply out of the target device’s capabilities. This is why identifying the colors in an image which are out of gamut in the target color space as soon as possible during processing is critical for the quality of the final product.”

For more information on the different aspects of graphics visit our faq’s page here,

http://www.eventbannersandsigns.com/faq.aspx

Bird of Paradise Mural

Bird of Paradise painted for the CDC City of El Cajon in 2002! Part of an overall plan to bring more art and beautify downtown El Cajon. A mural project out and away from the studio, it was a lot of fun and turned out great!

Bird of Paradise

Bird of Paradise mural

Giant Donut for Jimmy Fallon!

So last Saturday I spent 8 hours painting a giant donut for the Jimmy Fallon show. After spending all day airbrushing and hand lettering I think the end result turned out great! Thank you Interactive Inflatables for the rush job!

http://www.nbc.com/the-tonight-show/segments/111356

Airbrushing all day Saturday was worth while.

Airbrushing all day Saturday was worth while.

Airbrushing 101, Schooldaze!!!

Many years ago, when dinosaurs still roamed the earth, I was an airbrush artist at a place called Bigger Than Life. I came across these pics and thought I’d share them. Now we’d digi-print most of this. It will produce a more exacting inflatable but in the old days they were works of art. Enjoy! BTW, I’ve been asked and will put together a short video on how to clean an airbrush soon!

#airbrushing #biggerthanlife #artistslife

70' Tide bottle

70″ tall! I painted the label.

Candy dispensers I painted with Sheila, Paulette, and Hai.

Candy dispensers I painted with Sheila, Paulette, and Hai.

airbrushed truck

18 wheel truck cabin I airbrushed. About 40 hours of art in that!

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