After taking more than 12 hours to remove the old vinyl and glue, we were able to redo the van wrap for the City of Chula Vista. It’s amazing that a vehicle that looked so bad a few days before, now looks fantastic, like a brand new van! Moral of the story is to always make sure your vehicle graphics are in good shape, clean, and not faded or pealing off. Your outdoor advertising on vehicles, banners, and signs are often the first impression people will have of your business and what services and/or products you provide. It doesn’t matter if it’s the sign on your building or simple lettering on your truck–if they look bad its time to redo them. First impressions matter!
Archive for October, 2012
“How Much Will It Cost to Wrap My Van?”
At least once a week someone comes into our studio asking about wrapping their van or truck. They know that advertising their business will increase sales yet often go into sticker shock when they find out how much it costs to get done. Well, we have good news for you. You don’t have to wrap your vehicle completely to get the impact you need. A well designed ¾ wrap, ½ wrap or even ¼ wrapped vehicle can get your message seen and your offer noticed. In general terms to completely wrap a van will cost between $3,500 to $5,000. But a ½ wrapped van will cost between $1,500 to $2,500 and can have just as much impact.
Still think it costs too much? Think of it this way—it’s a rolling billboard for you working 24-7 for 3 to 5 years. That comes out to around $1.50 a day or so in advertising. Here is one of our favorite examples of the benefits of graphics on your vehicle:
“I recently had Attention Getters Design install vehicle graphics on two of my company trucks. A few weeks later, someone stopped me at a gas station and asked for my business card after seeing the graphics. This resulted in a $12,000 sale for my electrical contracting business!”
Terry, Knutson Electric
Here are some visual examples to show the different ways to wrap a van. The same examples can be applied for a truck or car as well.
“So how long will my car wrap last?”
We hear that question quite a lot and the straight-forward answer is between 3 to 5 years. That being said, so much depends on where your business is located and the weather in that area. In San Diego, it is more toward the 3 year range because of the heat and sun abuse that the print will be exposed to. It also depends on where and which direction you park your vehicle during the day. A vehicle facing southwest that gets sun 8 to 10 hours a day will have fading issues faster than one that gets parked in a garage every day. If you look at wrapped vehicles around town you will also see that the hood is the first area to begin to crack and peel up. This is caused by the heat generated by the engine affecting the vinyl material. Unfortunately, there is no way to avoid this with the wrap materials currently on the market.
“So how do I get the vinyl off?”
If you pay attention to how your vehicle wrap is looking, it is best to remove and/or have it redone before it gets to the stage of looking faded and bad. There are two reasons for this—the first is that is much easier to remove vinyl at the 3 to 5 year mark than it is at the 7 to 10 year mark. The longer it stays on, breaking and cracking into tiny pieces, the harder it is to remove. If removed in a proper time frame, you can get the wrap off in big sheets instead of tiny 1″ shredded pieces. The second reason, is that you never want to keep a wrap on if it is looking bad because this is a reflection of your business! A bad looking wrap isn’t gaining you customers–it’s pushing them away. The message you are sending is that if you can’t be conscious and awake with your own vehicle advertising, how can they trust your product or service? So, if your graphics are looking bad don’t leave it for another year–remove, change, or renew them! Taking them off in a timely manner makes it much easier to do–you simply peel away the vinyl and clean up the glue residue. That being said, there is no “fast fix” way to remove it and it can be labor intensive.
Here are some images of a vehicle wrap that was left on too long. You can see how the hood was completely cracked into tiny pieces which required the use an electric vinyl eraser to remove. The indents on the frame were cracked as well. What could have been a 2 hour removal job turned into a 8 – 10 hour removal job.