is the trademark for a type of matrix
(or two-dimensional code) first designed for the automotive industry.
More recently, the system has become popular outside of the industry
due to its fast readability and large storage capacity. The code
consists of black modules arranged in a square pattern on a white
background. The information encoded can be made up of four
standardized kinds (“modes”) of data (numeric,
alphanumeric, byte/binary, Kanji),
or by supported extensions virtually any kind of data.
what does it do? Well… if you have a smart phone you can, with the
proper app, scan the code and it will take you to the company’s web
site, or to their latest sale for a particular product—it can even
show you where they are located! Pretty cool stuff, but they don’t
look so great. So if you want one with some color and possibly your
logo give us a call and we’ll put it together for you for $75. Here
We are asked by customers “why doesn’t my banner look as good as my computer monitor?”. Well… there are many reasons why your banner sign may not look as bright as your monitor. Here is a short video on color gamut and how it affects the printing process and why.