Creating Business Visibility!

Archive for August, 2009

Giant Murals for Waste Management

Waste Management recently opened a new state-of-the-art sorting and recycling facility at their El Cajon location. They had us design and fabricate two large murals for the outside of the building. The mural facing Bradley St. measures 20′ tall by 22′ wide, while the other one measures 20′ tall by 18′ wide. Each mural was sized properly in an illustration software program and then adjusted to meet Waste Management’s requirements. They were digitally printed and laminated on an adhesive backed vinyl and applied to aluminum faced sign panels. Each mural consisted of at least ten 4′ X 8′ panels which were then installed onto the building wall.

Take a drive by Waste Management on Bradley Ave., El Cajon, to see the largest mural. If they ever have another tour of their sorting facility like they did last Tuesday, be sure to check it out. Almost everything in the trash people throw away at construction sites is now being recycled in some way, shape, or form. Eventually, this will expand to commercial and homeowner’s trash. It’s their way of living green and creating a sustainable world. We are very glad to have a small part in letting people know about the great work they do.

You can see a video clip of the process here, http://www.youtube.com/watch?v=J7cLNlMttDk

You guys do such great work, top of the line. You have done 5 murals for us and each one looks amazing. I got so many complements on them–I even heard the Waste Management Senior Vice President of the western group was amazed on how they looked. Thank you for all your hard work and making it in such short time frames we always throw at you.  Thank You, Thank You , Thank You.–Heather M. Waste Management

Sign Size Matters

You folks made me a big*** sign that can be seen from 3 freeways.
                                      —
Tami, Tami’s Tender Touch Pet Grooming

One of the most common questions we are asked is what size should I make a sign, banner, or letters for my business? Well, we can make things just about any size. There are many variables to consider that will help you get the best possible business visibility for the location. Here is a short list to get you started.

Who is your audience? Drive by traffic, walking traffic, or a combination of both? At what distance will people be viewing your message?

Are there regulations you must adhere to? The location of your business i.e. strip mall, property manager, and/or city may have sign guidelines and codes you have to comply with. Most property managers include this information in your lease or will let you know what you can and can’t have. All cities and counties have sign criteria which varies widely. Some of this information can be found online, but we can help you figure out exactly what is allowable. Better to know this before having any type of signage designed and fabricated to be safe.

How big should the lettering be? We recommend answering the first two questions before considering this. If the letters are part of an overall banner, sign, or vehicle graphic, then letting us create a design that works within an established size criteria is much better than trying to determine what size they should be. Think about your most important part of the message and we willing corporate that into your overall design. A general rule of thumb is a letter is a wide as it is tall so quite often you will have to limit the amount of words. We like the KISS rule to design, Keep It Simple Stupid, so your message will be concise and the design can make it pop and sizzle. Individual letters on a building can be determined with an onsite evaluation done by us. We will then create an overall design for your business location with concept art to scale. This is the best way to see how it will look prior to fabrication and installation.

Go here to download our FREE Visibility Chart (top right hand side of the home page) for more guidelines on how to determine the best size and color combinations. We will discuss color combinations that work for signage in a future issue. In the mean time, feel free to call or e-mail with any questions or comments you have about determining the size you should use for a sign project you are considering.

A Giant Digitally Printed Banner

One of our latest creations was a giant, 15′ x 32′, digitally printed banner for Sharp Mary Birch Hospital for Women & Newborns. They just updated their name and wanted to have a banner cover the new letters for an opening ceremony. We worked with the event company, Pacific Events, to come up with a pink bow graphic to print onto the banner. It was a great success and we think it looked fantastic.

You can see a video of the event here –

http://www.youtube.com/watch?v=upcOQZkgstY

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