Everyone has seen a company truck, van, or car to advertising their business. Have you wondered whether these advertisements — known as vehicle wraps or vehicle graphics — are a worthwhile investment?
What is a truck, van, or car wrap?
A vehicle wrap is a digitally-printed mobile billboard for your company. Using graphics software our design professionals will work with you to craft your unique message. After printing the design you approve, we apply the vinyl film to your van, truck, or car. We can design either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Both can have tremendous impact in telling your potential customers what your service or product is, its features and benefits and how to contact you.
Are vehicle wraps effective?
When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give vehicle wraps more consideration based on the following statistics:
- In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
- “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
- “Messages on outdoor mobile billboards have a 97% recall rate,”RYP and Becker research indicates.
Based on these metrics, it’s easy to see why business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.
Aren’t wraps meant for large companies with vehicle fleets?
There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case.Taking advantage of vehicle wraps will legitimize your business and introduce your business and logo to customers in your area. When small business owners use vehicle wraps, it levels the playing field with companies large enough to maintain vehicle fleets.
How much do car wraps cost?
The cost of vinyl wraps depends on the size and complexity of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,500, which includes:
- Graphic design
- Printing services
- Professional installation
A well designed partial wrap can cost even less!
How do vehicle wraps compare to other forms of advertising?
Vehicle wraps are the most effective and efficient form of advertising around, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.
On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.
What is the average return on investment for vehicle wraps?
There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. What our customers have related to us is an enthusiastic “yes! it really works.” One of our customers had an immediate $20,000 dollar sale after leaving our studio and stopping for gas! Remember, a business with no sign is a sign of no business.
One small warning.
There has been a rise in inexperienced people setting up fleet wrap shops. It’s a good idea to check a wrap provider’s credentials and reviews before engaging in business. You are much better off investing in the services of a professional who you can trust. Make sure that you choose a company that is highly-rated and has years of experience. Vehicle wraps should be a part of your overall marketing strategy, especially if you live in a highly-populated area. Vehicle wraps allow you to reach a broad target audience for minimal costs.