Creating Business Visibility!

Back In Business Kit

During this crazy time Attention Getters Design is here to help with all your covid-19 related signage and messaging. We are all looking forward to reopening the economy and I’m sure we all want it to be as safe as possible. So in that light and following the Safe Reopening Plan as mandated by the State of California we are offering a Back in Business Reopening Kit. All the signs and decals you need are in one Reopening Kit. 

  1. A “Safe Reopening Plan” insert holder.
  2. “Please Wear Mask” decals.
  3. A Health and warning sign stand.
  4. Five “Please Wait Here” floor decals.

All for $195. This will put your business into compliance as mandated by the state and help keep your employees and customers safe from covid-19.

The Back in Business program provides a selection of quality signage designed to communicate with customers, employees and vendors regarding safe social distancing, and other protocols prior to entering the business, and once inside the establishment.  Signage examples include banners, A-frame signs, decals for windows or glass doors, floor graphics and sneeze guards. The program allows business owners to customize the items most important to their needs and requirements.

Attention Getters Design’s mission is to provide the absolute best quality artwork for any promotional product or service we provide, in an environment of fun and trust for our employees and for the people we serve. To learn more about how to customize communication tools for COVID19 and your business, contact Tracey Kennedy at 619-441-8901, or by email at: tracey@attentiongetters.com

Safe Reopening Plan signs for your business.
Safe Reopening Plan signage
Stay safe everyone!

Weird, strange and complex times. Stay safe and healthy everyone!

TBT to an inflatable costume we made for Golden Acorn Casino. “Lucky” became an ambassador star interacting with the crowds and putting a smile on everyones face. This inflatable character was totally self-contained, had its own power supply, and went everywhere in the casino.

It was an amazing attention getter helping to brand the casino and giving patrons a unique experience.

Tracey and "Lucky", Golden Acorn's mascot.
Tracey and “Lucky”, Golden Acorn’s mascot.

One of our first inflatable costumes.

All About Vehicle Wraps

Everyone has seen a company truck, van, or car to advertising their business. Have you wondered whether these advertisements — known as vehicle wraps or vehicle graphics — are a worthwhile investment?

What is a truck, van, or car wrap?

A vehicle wrap is a digitally-printed mobile billboard for your company. Using graphics software our design professionals will work with you to craft your unique message. After printing the design you approve, we apply the vinyl film to your van, truck, or car. We can design either a full wrap, which covers the entire vehicle including the windows, or a partial wrap. Both can have tremendous impact in telling your potential customers what your service or product is, its features and benefits and how to contact you.

A partial van wrap
A partial van wrap

Are vehicle wraps effective?

When you think of marketing techniques, the use of vehicle graphics may not be the first thing that comes to mind. However, you may want to give vehicle wraps more consideration based on the following statistics:

  • In the US today, “individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions,” according to ARD Ventures.
  • “Mobile advertising generates 2.5 times more attention than a static billboard,” says Perception Research.
  • “Messages on outdoor mobile billboards have a 97% recall rate,”RYP and Becker research indicates.

Based on these metrics, it’s easy to see why business owners would want to consider choosing vehicle wraps over more traditional forms of advertising.

Aren’t wraps meant for large companies with vehicle fleets?

There is a common misconception that vinyl car wraps are only for companies with large vehicle fleets. However, this is not the case.Taking advantage of vehicle wraps will legitimize your business and introduce your business and logo to customers in your area. When small business owners use vehicle wraps, it levels the playing field with companies large enough to maintain vehicle fleets.

How much do car wraps cost?

The cost of vinyl wraps depends on the size and complexity of the vehicle you wish to cover. You can wrap cars of any size. The average cost typically ranges from $1,500 to $3,500, which includes:

  • Graphic design
  • Printing services
  • Professional installation

A well designed partial wrap can cost even less!

A full wrap versus smaller areas for wraps.
A full wrap versus smaller areas for wraps.

How do vehicle wraps compare to other forms of advertising?

Vehicle wraps are the most effective and efficient form of advertising around, reaching more consumers at a lower cost per thousand impressions than any other form of advertising.

On average, wrap advertising costs as little as four cents per thousand impressions. This is significantly lower than other forms of advertising. For instance, it’s estimated that outdoor signs cost $3.56 and newspaper ads cost $19.70 per thousand impressions. Wrap advertising isn’t quite as cost-efficient as online advertising, but it’s certainly more effective than some other forms of marketing.

What is the average return on investment for vehicle wraps?

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. What our customers have related to us is an enthusiastic “yes! it really works.” One of our customers had an immediate $20,000 dollar sale after leaving our studio and stopping for gas! Remember, a business with no sign is a sign of no business.

One small warning.

There has been a rise in inexperienced people setting up fleet wrap shops. It’s a good idea to check a wrap provider’s credentials and reviews before engaging in business. You are much better off investing in the services of a professional who you can trust. Make sure that you choose a company that is highly-rated and has years of experience. Vehicle wraps should be a part of your overall marketing strategy, especially if you live in a highly-populated area. Vehicle wraps allow you to reach a broad target audience for minimal costs.

Office Signs

Wade-Howard office sign

Its always a joy to get involved with a company that wants to make their reception area look like a million bucks. We were able to help Wade-Howard with their office signage giving them the professional look and feel they needed to represent their company properly. You don’t get a second chance to make a first impression and this sign is all class.

Office signs involve more than just creating an attractive arrangement of logos and slogans. It is a blending of complex elements such as materials, lighting, placement, typography and size of the sign elements. In addition, it’s an understanding of location, marketplace and demographics. All these elements convey a message to your potential customer, a message that should be in alignment with your marketing brand and message. For Wade-Howard CPA’s we manufactured dimensional brushed aluminum cut out letters. It truly reflects their business and the quality of their work.

A high quality Reception Sign not only guides visitors to the reception area, it’s also the first impression of your organization. And you know what they say about first impressions!

Throw Back Thursday!

A giant inflatable hand!

A giant inflatable hand!

Throw Back Thursday to 1995 and a giant inflatable hand sporting the “New” Seiko watch. All airbrushed by hand including the watch face. Way before giant digital printers came on the scene. Giant custom balloons or inflatables are a great way to get your product seen and noticed. They break through the clutter making your message front and center in people minds, and they’re fun!

Marketing products well takes a lot of creativity. The average American sees over 5,000 advertising messages daily. To make an impact when marketing products, your advertising, event planning & marketing strategies have to incorporate eye-catching techniques that leave an impression that lasts long enough to get consumers into your store to buy.

Not sure if they are allowed in your city? The zoning of inflatable outdoor advertising falls to each individual city. Policies for using inflatables usually fall under the city’s sign ordinance. Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables.

So how do you find out? Cities now have the ordinances for signs online and with a little research you can chase down the requirements stating what times of year and how long they can be up. You can also call the zoning office or city hall if you can’t easily find them online. Either way giant inflatables are a fantastic way to get your product the “Attention Getting” it needs.

A short video on how to set up your tear drop banner or feather banner pole. It can get a little confusing at times so here it is! When you first get your feather banner or tear drop banner the instructions are a little lacking. If you not careful you can you can put the poles together backwards and they won’t fit properly. This video will make it easy, or read our step by step instructions below. Either way if you still are having issues give us a call and we’ll walk you through the process. We also have a video on installing your tear drop or feather banner on our website here. Also video instructions on creating artwork for your feather flag.

 

When you first receive your feather banner or tear drop banner it will come in a case like this.

feather banner case

Feather banner case

Open the case you will see your feather flag or tear drop flag and the poles right next to it.

Feather flag or banner open case.

Feather flag or banner open case.

When you take the feather banner poles out you will see they go from larger to smaller.

Feather banner poles and stake.

Feather banner poles and stake.

Before you begin to assemble your pole understand that if you put 2 ends together that look finished that is wrong! They may fit together but that means that another portion of your pole won’t work.

Feather flag poles wrong ends together.

Feather flag poles wrong ends together.

You want to assemble a finished end with a non finished end to make your feather flag pole work properly.

Feather banner or tear drop banner poles correct ends.

Feather banner or tear drop banner poles correct ends.

Keep joining the proper pole ends together, when you run out of sections you are done!

Feather banner poles together.

Feather banner poles together.

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