Creating Business Visibility!

A Blast From The Past!

We recently completed a new truck graphic layout for a long-term customer, Mark, with SolidCold Refrigeration. He first came to us in 2003 to do the graphics for his truck with his logo in full color. The process to create his logo then was to use a combination of airbrushing, hand-cutting, and machine cutting on our plotter to get the gradient effect. It was a time consuming process but the end result looked great.

solid cold past

Original logo airbrushed and hand cut in 2003

Fast forward to today… We now produce all graphics for vehicles and trucks as digital prints on one of our three large format printers. The original design took about 3 – 4 hours to design, airbrush, cut, and prepare for installing whereas the digital printing and lamination took less than an hour.

solid cold new

Digitally printed logo in 2016

Digital printing allows us to produce full color graphics in the exact same way all the time and it is much faster and cheaper than hand painting and airbrushing. As a business, we have gone from working with up to 15 airbrush artists to now having four graphic artists who can produce so much more with the current technology. This allows us to pass on the savings in both time and money to our customers so they get a better product, consistently. We are always looking for ways to stay up-to-date with the latest technology to help your business look great.

Have you seen our FAQ’s page? Its a great resource on buying, taking care of and setting up graphics for your feather banners, banners, pull up banners, table throws and more! It has  26 short videos on all aspects of sign creation and you can visit it here,

http://www.eventbannersandsigns.com/faq.aspx

FAQ's page

 

As easy as it would seem the process has confused some clients. Feather banner poles or tear drop banner poles are easy to configure but in a rush it can be frustrating. Here is a short video explaining how to do it correctly.

Every so often a client wants to apply a vinyl sticker or decal themselves. Its not rocket science but it can be a real challenge if you’ve never done it before. Here is a great lesson video on the process so you can do it properly on your banner, sign or vehicle.

magnetic signs

Even if your on a tight budget signs are a must for a successful business! One of the most basic and affordable signs we make are magnetic signs that can be used on cars, vans, and trucks. They don’t have to be plain letters on white background either. Here is a great example of a pair of magnetic signs we did for East County Style. Good layout and design, custom cut and a full color print say class at an affordable price point. Visit our online store for a full range of products that will get your business noticed!

A quick video to help understand the differences and the limitations of art files. Good information to know when designing your banner or sign or getting the proper artwork files to your designer. Need more help? Check out our FAQ’s page!

Large-format printing is now available to even the most modest of businesses and that means you can make eye-catching banners a potent part of your marketing arsenal. In order to get your money’s worth, though, you need to exercise some care with the design of these marketing tools! This quick guide will get you thinking smarter about how to design your business’s next banner.

Always Start With Clarity

Clarity has to be your watchword when you’re designing a banner. Of course, the obvious meaning here is that your banner should be easily legible to its intended audience, but there are other issues to take into consideration. As with any marketing message, your banner should have a mission. You want to include only what is necessary and cut out anything extraneous.

Like online ads, most banners feature a call to action. This is the step you want your viewer to take after seeing your banner. In many cases, simply providing your contact information can serve as a call to action. If you want your audience to get in touch with you, making your phone number or web address as prominent as possible will serve your purpose. For announcing a sale, spreading information, etc., make sure that the information you’re giving to the viewer dominates the banner.

Simplicity And Boldness

Hopefully, you will already know in advance where your new banner will be displayed. This is important because you want your graphics to stand out from background. Your color choices should favor strong, eye-catching hues, but there needs to be as much contrast as possible between elements.

If at all possible, stick to two or three colors that work well together while maintaining sharp contrast. This will help make your banner more legible and ensure that your viewers get your message quickly.

When it comes to picking elements to include in your banner, don’t overload your audience’s eyeballs. Every piece of information, every graphic, every photo, and every logo should contribute directly to your banner’s intended purpose. For instance, banners that encourage the viewer to contact you, pick one preferred method of contact (phone, email, web URL) and use only that. One large method of contact will work much better than three equal ones.

Getting The Words Right

As far as the nuts-and-bolts design concerns of your banner, you need to hang on to the principles already described above. You should always strive for simplicity and clarity. Don’t use fancy, delicate fonts. Banners need fonts that are legible from a distance. (This is particularly true of outdoor banners!)

Define a clear order for the information you put on your banner. The most important point (usually the call to action) should be dominant. Work to refine your message until you can get it across as succinctly as possible. Subordinate information like details and contacts need to be presented in a way that preserves their legibility but does not distract from your banner’s main message.

Sorting Out The Technicalities

Even the world’s best banner design is going to come out wrong if it’s not sent to the printer in the right way. Make sure the final files you send to your printer are suitable for printing a large-scale banner. It’s always a good idea to review format requirements carefully with your printer before making any commitment; they are after all the professionals.

Generally speaking, there are a few rules of thumb that apply to virtually all banner files. Raster graphics (e.g. photos) need to be provided at a very high resolution, ideally 100 dpi at the final size. If your banner design doesn’t include photos, you should provide it to the printer in vector format. Vector files are ideal for large-scale printing because they can be scaled to any size without losing detail. Adobe Illustrator is the industry standard for vector file creation, but you can find plenty of cheaper alternatives. Finally, don’t forget to check the color settings of your file. Your printer will need a CMYK file in order to make your banner properly. Many image editing programs default to RGB color; you should always convert you files prior to printing them.

Banner design can be a fun and creative part of the marketing process. By taking the time to learn some of the basic principles that go into this art, you’ll stand a much better chance of creating a killer banner the next time you need one. This is by no means an authoritative guide to the topic; you can learn much more on the subject as you gain more banner-creating experience!

Stephanie Song is a freelance writer and self-proclaimed technophile, who loves keeping up with the latest gadgets and technology. You can check out her site, http://www.inktonerstore.com/ for all your quality ink and toner cartridge needs.

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